Privacy Policy

Verylla operates this store and website, including the information, content, functionality, products and related services, to provide a personalised shopping experience. We use the Shopify platform to make these services available.

This Privacy Policy explains how we collect, use and disclose personal information when you visit, use or make a purchase from Verylla, or when you contact us. If there is a conflict between this policy and the Terms of Service, this policy prevails in relation to the collection, processing and disclosure of personal information.

Please read this Privacy Policy carefully. By using Verylla's services, you acknowledge that you have read and understood the practices described on this page.

Personal information we collect or process

When we refer to “personal information”, we mean data that identifies you or that can reasonably be associated with you. Depending on how you interact with Verylla and applicable law, we may collect or process:

• Contact information: name, billing and delivery addresses, telephone number and email address.
• Payment information: data needed to process payments, transaction details, payment method and payment confirmation.
• Account information: username, password, preferences and settings, when an account is available.
• Transaction information: items viewed, added to the basket, purchased, returned, exchanged or cancelled, as well as transaction history.
• Communications: information you send to us, for example, in customer support requests.
• Device and usage information: information about your device, browser, connection, IP address and how you interact with the services.

Sources of personal information

We may obtain information directly from you, automatically through the services and technologies such as cookies, from service providers acting on our behalf, and from partners or other third parties.

How we use your information

We use personal information to provide, personalise and improve the services, process payments and orders, arrange shipping, returns and exchanges, respond to support requests and communicate purchase-related information.

We may also use this data for marketing and advertising where permitted, including promotional email communications and adverts relating to products or activities carried out through our services. You can opt out of promotional communications using the unsubscribe option in the emails.

Information may also be used for security, fraud prevention, compliance with legal obligations, responding to valid legal process and protecting the rights of Verylla, its customers and third parties.

How we disclose personal information

We may disclose personal information to third parties for legitimate purposes and in accordance with this policy, including:

• To Shopify, suppliers and other providers that support us with payments, technology, analytics, customer support, storage, logistics and shipping.
• To business and marketing partners to provide communications or advertising where permitted and subject to their respective privacy policies.
• When you instruct us, request or consent to sharing, for example, for product delivery or through third-party integrations.
• When necessary to comply with legal obligations, protect rights, investigate policy violations or in connection with a business transaction.

Our relationship with Shopify

Verylla services are hosted by Shopify. Shopify may collect and process personal information relating to your access to and use of the services in order to provide and improve them. Information submitted to the store may be transmitted to Shopify and providers that may be located in other countries.

For more information about how Shopify uses personal information and the rights that may apply, see Shopify Consumer Privacy Policy.

Third-party sites and links

The services may include links to platforms operated by third parties. If you access a site not affiliated with or controlled by Verylla, you should review its privacy and security policies. We are not responsible for the privacy, security or content practices of those sites.

Children’s data

The services are not intended for children. We do not knowingly collect personal information from children under the applicable age of majority. If you are responsible for a child who has provided us with personal information, contact us to request deletion of that data.

Information security and retention

We apply reasonable measures to protect personal information. However, no method of transmission or storage is completely secure. We recommend that you do not send sensitive information through insecure channels.

The retention period depends on the need to provide the services, comply with legal obligations, resolve disputes and enforce applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have rights to access, deletion, correction, portability, objection to or restriction of the processing of your personal information. Where processing is based on consent, you may withdraw it without affecting the lawfulness of processing carried out before withdrawal.

To exercise your rights, contact us. We may request sufficient information to verify your identity before processing your request. We will not discriminate against you for exercising these rights, subject to limitations permitted by law.

Complaints and international transfers

If you have a complaint about how we handle personal information, contact us. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with the relevant data protection authority.

Personal information may be transferred, stored or processed outside the country where you live. Where applicable, we will use recognised transfer mechanisms for transfers outside the United Kingdom or the European Economic Area.

Changes to this Privacy Policy

We may update this policy periodically to reflect changes to our practices or for operational, legal or regulatory reasons. The revised version will be published on this site with the corresponding update date.